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Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
Monday May 18, 2020
Monday May 18, 2020
A discussion with RED C, CEO, Richard Colwell, about what we know about consumer reaction to adverting during Covid 19. Should brands stop spending, or is now the right time to be advertising if at all possible? What type of advertising is appropriate, and how are consumers reacting to it.
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