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Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
5 days ago
5 days ago
In the latest edition of our RED Talks series, Director Geoff Tucker and Research Project Manager Colm Finlay discuss the most recent results from RED C’s Consumer Mood Monitor in the ROI to get behind the data and understand what the key factors are impacting on the Irish consumer psyche.
Wednesday Apr 03, 2024
RED Talks: Season 2 - Episode 4 - Reaching Him Right
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
In this episode, Directors Aoife Marron and Robin McGhee discuss current attitudes, opinions and behaviours among men, as well as the implications for brands and how they can best engage and connect with them.
Thursday Mar 07, 2024
RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations
Thursday Mar 07, 2024
Thursday Mar 07, 2024
In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.
Wednesday Jan 17, 2024
RED Talks: Season 2 - Episode 3 - Unlocking Brand Growth with CEPs
Wednesday Jan 17, 2024
Wednesday Jan 17, 2024
Wednesday Sep 20, 2023
Season 2 - Episode 2 - Understanding the Irish Consumer Outlook
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
A discussion on RED C's most recent Consumer Mood Monitor release
Tuesday Feb 07, 2023
Season 2 - Episode 1 - Sustainability during a cost of living crisis
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
Derek Bell, Associate Director in RED C Dublin, and Rosie O’Sullivan, Research Executive in RED C UK discuss results from our Consumer Sustainability Monitor in Ireland and the UK, and what these results mean for consumers and brands while also navigating a cost of living crisis.
Tuesday Nov 09, 2021
Episode 10. Segmentation - segmenting your market for targeted understanding
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Ciara Clarke, Director, RED C Ireland and Richard Barton, MD, RED C UK, discuss the benefits and best approaches to segmenting your market to enable targeted understanding and priorities to drive growth.
Thursday Sep 23, 2021
Episode 9 - Living through a pandemic
Thursday Sep 23, 2021
Thursday Sep 23, 2021
Aoife Marron and Emer O'Carroll, Qualitative Directors at RED C, talk about about learning from living through a pandemic, and the lasting impact of consumer behaviour and outlook.
Wednesday Aug 04, 2021
Episode 8: The Long Tail - Focusing on the long tail for growth
Wednesday Aug 04, 2021
Wednesday Aug 04, 2021
Jane Dunleavy, Associate Director talks to RED C CEO Richard Colwell, about the theory and practice of targeting the long tail for brand growth. Focusing on why and how brands should target the long tail of light, lapsed and non-users, rather than the already heavy buyers.
Monday Jun 14, 2021
Episode 7: Sustainability - The Consumer Viewpoint
Monday Jun 14, 2021
Monday Jun 14, 2021
Derek Bell, Project Manager, RED C Ireland talks to RED C UK Associate Director, Iona Murphy, about the all the recent tracking we have conducted among consumers in both markets on Sustainability, and what consumer attitudes towards it and behaviour around sustainability, mean for brands trying to make sense of this space.