RED Talks

Stella Hill, Emily Gorman and special guest Dominic McGrath, UK correspondent for the Business Post, discuss the latest budget announcement and what it means for consumers, drawing on key insights from our recently published wave of the UK Consumer Mood Monitor.

This RED Talks video explores how brands can grow via effective marketing communications. Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life.

For a special Relish episode of this month’s RedTalks, Simon Thompson sat down with Nick Eves and Ollie Eley from the insight team at Southern Water to chat about the importance of insight within the water sector, how the voice of the customer is informing real change at the company, and how they want to win back their reputation within their ongoing efforts to improve.

00:00 - Introduction – the general role of insight

03:11 – Getting the stakeholders in on the journey

05:45 – What is the ideal process from an insight agency?

8:54 – What has changed post Covid?

9:51 – What is Nick’s experience with working with segmentation data?

12:15 – Listening to criticisms to regain trust

14:15 – What is the desired outcome of all this research?

15:21 – Getting the stakeholders to know their customers

16:42 – Timescales of change at Southern Water

17:32 – Efficiency and new speed of insight

In this Gen Alpha focused episode, kids and family experts Cat Hunter and Kirsty Koch of RED C UK, discuss the importance of play and how it’s evolved. They also explore the dichotomy between kids’ play preferences and parental priorities and what this means for brands.

In the latest edition of our RED Talks series, Director Geoff Tucker and Research Project Manager Colm Finlay discuss the most recent results from RED C’s Consumer Mood Monitor in the ROI to get behind the data and understand what the key factors are impacting on the Irish consumer psyche.

In this episode, Directors Aoife Marron and Robin McGhee discuss current attitudes, opinions and behaviours among men, as well as the implications for brands and how they can best engage and connect with them.

In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.

A discussion on RED C's most recent Consumer Mood Monitor release