![RED Talks](https://pbcdn1.podbean.com/imglogo/image-logo/8484044/REDTalks_Cover_V4-0100290srl.png)
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Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
![Episode 10. Segmentation - segmenting your market for targeted understanding](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog8484044/REDTalks_E10_Title_Slide_V1_e35xsa_300x300.png)
Tuesday Nov 09, 2021
Episode 10. Segmentation - segmenting your market for targeted understanding
Tuesday Nov 09, 2021
Tuesday Nov 09, 2021
Ciara Clarke, Director, RED C Ireland and Richard Barton, MD, RED C UK, discuss the benefits and best approaches to segmenting your market to enable targeted understanding and priorities to drive growth.
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