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Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
Thursday Jul 09, 2020
Thursday Jul 09, 2020
Aoife Marron, Qualitative Director talks to RED C Ireland Director, Jimmy Larsen, about the importance of understanding how human beings really behave, applying behavioural economics and using this in market research, helps to better inform marketeers correctly on how best to influence decisions and choices.
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