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Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
Monday Jun 14, 2021
Monday Jun 14, 2021
Derek Bell, Project Manager, RED C Ireland talks to RED C UK Associate Director, Iona Murphy, about the all the recent tracking we have conducted among consumers in both markets on Sustainability, and what consumer attitudes towards it and behaviour around sustainability, mean for brands trying to make sense of this space.
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