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Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
Wednesday Aug 05, 2020
Wednesday Aug 05, 2020
Jane Dunleavy, Associate Director talks to RED C Ireland Director, Ciara Reilly, about the theory behind building brand salience or mental availability by understanding and measuring Category Entry Points (CEP’s) as defined by the Ehrenburg Bass Institute. The benefit being that if we can grow the “Mental Availability” of our brand in/at key purchase moments, occasions and locations, that really matter; then we can unlock more growth for the brand.
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