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Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
Thursday Mar 07, 2024
Thursday Mar 07, 2024
In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.
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