2.2K
Downloads
20
Episodes
Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
Wednesday Feb 26, 2025
Wednesday Feb 26, 2025
00:00 - Introduction – the general role of insight
03:11 – Getting the stakeholders in on the journey
05:45 – What is the ideal process from an insight agency?
8:54 – What has changed post Covid?
9:51 – What is Nick’s experience with working with segmentation data?
12:15 – Listening to criticisms to regain trust
14:15 – What is the desired outcome of all this research?
15:21 – Getting the stakeholders to know their customers
16:42 – Timescales of change at Southern Water
17:32 – Efficiency and new speed of insight
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.