2.1K
Downloads
17
Episodes
Short market research podcast helping you understand consumer behaviour. RED C is Ireland and the UK’s leading market research consultancy company, with offices in Dublin and London. We are a fresh, dynamic organisation whose work is rooted in sound statistical science, behavioural observation and listening to the consumer. These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective. Initially the series will focus on aspects related to the current COVID-19 situation, how this is shaping human behaviour and needs, and how we can use this to help our brand grow. All to help you See More Clearly.
Episodes
Monday Jun 14, 2021
Monday Jun 14, 2021
Derek Bell, Project Manager, RED C Ireland talks to RED C UK Associate Director, Iona Murphy, about the all the recent tracking we have conducted among consumers in both markets on Sustainability, and what consumer attitudes towards it and behaviour around sustainability, mean for brands trying to make sense of this space.
Tuesday Aug 25, 2020
Tuesday Aug 25, 2020
Emer O'Carroll, Director talks to RED C Ireland Deputy Managing Director, Carol Fanagan, about the the accelerated shift online during the Covid 19 crisis, and what this means for brands. Discussing leanings we have uncovered from the consumers online experiences, and how brands can better navigate the demands from a more the online consumer.
Wednesday Aug 05, 2020
Wednesday Aug 05, 2020
Jane Dunleavy, Associate Director talks to RED C Ireland Director, Ciara Reilly, about the theory behind building brand salience or mental availability by understanding and measuring Category Entry Points (CEP’s) as defined by the Ehrenburg Bass Institute. The benefit being that if we can grow the “Mental Availability” of our brand in/at key purchase moments, occasions and locations, that really matter; then we can unlock more growth for the brand.
Thursday Jul 09, 2020
Thursday Jul 09, 2020
Aoife Marron, Qualitative Director talks to RED C Ireland Director, Jimmy Larsen, about the importance of understanding how human beings really behave, applying behavioural economics and using this in market research, helps to better inform marketeers correctly on how best to influence decisions and choices.
Friday Jun 19, 2020
Friday Jun 19, 2020
Emer O'Carroll, Qualitative Director talks to RED C Ireland Managing Director, Sinead Mooney, about the impact of Covid-19 on the customer journey, and how important it is not to get it wrong for more emotionally reactive customers.
Monday Jun 08, 2020
Monday Jun 08, 2020
Throughout the Covid 19 lockdown process RED C has been running an online community, talking to families in the UK, France and Italy, looking through the eyes of kids and an their parents at how they are coping. In this short podcast Charlotte Butterworth, UK MD, explains the human impact of Covid 19 and the changes in behaviour that families are making, which will be valuable for brands to understand.
Monday May 18, 2020
Monday May 18, 2020
A discussion with RED C, CEO, Richard Colwell, about what we know about consumer reaction to adverting during Covid 19. Should brands stop spending, or is now the right time to be advertising if at all possible? What type of advertising is appropriate, and how are consumers reacting to it.