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Short market research podcast helping you understand consumer behaviour.
At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.
These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.
All to help you See more clearly.
Episodes
Monday May 18, 2020
Monday May 18, 2020
A discussion with RED C, CEO, Richard Colwell, about what we know about consumer reaction to adverting during Covid 19. Should brands stop spending, or is now the right time to be advertising if at all possible? What type of advertising is appropriate, and how are consumers reacting to it.