RED Talks

RED Talks - Understanding your target market - Modern Masculinity

RED Talks - Delivering Effective Marketing Communications

This RED Talks video explores how brands can grow via effective marketing communications. Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life.

Relish Talks - Achieving Growth by Understanding Market Behaviour - Understanding your Target Market with Southern Water

For a special Relish episode of this month’s RedTalks, Simon Thompson sat down with Nick Eves and Ollie Eley from the insight team at Southern Water to chat about the importance of insight within the water sector, how the voice of the customer is informing real change at the company, and how they want to win back their reputation within their ongoing efforts to improve.

00:00 - Introduction – the general role of insight

03:11 – Getting the stakeholders in on the journey

05:45 – What is the ideal process from an insight agency?

8:54 – What has changed post Covid?

9:51 – What is Nick’s experience with working with segmentation data?

12:15 – Listening to criticisms to regain trust

14:15 – What is the desired outcome of all this research?

15:21 – Getting the stakeholders to know their customers

16:42 – Timescales of change at Southern Water

17:32 – Efficiency and new speed of insight

RED Talks: Understanding Kids & Play

In this Gen Alpha focused episode, kids and family experts Cat Hunter and Kirsty Koch of RED C UK, discuss the importance of play and how it’s evolved. They also explore the dichotomy between kids’ play preferences and parental priorities and what this means for brands.

RED Talks: Season 2 - Episode 7 - RED C Consumer Mood Monitor (Apr-24)

In the latest edition of our RED Talks series, Director Geoff Tucker and Research Project Manager Colm Finlay discuss the most recent results from RED C’s Consumer Mood Monitor in the ROI to get behind the data and understand what the key factors are impacting on the Irish consumer psyche.

RED Talks: Season 2 - Episode 4 - Reaching Him Right

In this episode, Directors Aoife Marron and Robin McGhee discuss current attitudes, opinions and behaviours among men, as well as the implications for brands and how they can best engage and connect with them.

RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations

In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to understand which concepts to take forward.

RED Talks: Season 2 - Episode 3 - Unlocking Brand Growth with CEPs

Season 2 - Episode 2 - Understanding the Irish Consumer Outlook

A discussion on RED C's most recent Consumer Mood Monitor release

Season 2 - Episode 1 - Sustainability during a cost of living crisis

Derek Bell, Associate Director in RED C Dublin, and Rosie O’Sullivan, Research Executive in RED C UK discuss results from our Consumer Sustainability Monitor in Ireland and the UK, and what these results mean for consumers and brands while also navigating a cost of living crisis.