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Short market research podcast helping you understand consumer behaviour.
At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions.
These podcast are designed to give you insight into and better understand human behaviour and how it impacts on the world we live, in particular from a marketing perspective.
All to help you See More Clearly.
Episodes
Jul 24, 2024
Jul 24, 2024
10 min
In this Gen Alpha focused episode, kids and family experts Cat Hunter and Kirsty Koch of RED C UK, discuss the importance of play and how it’s evolved. They also explore the dichotomy between kids’ play preferences and parental priorities and what this means for brands.
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